In a special video series where different marketing leaders share their perspective from BE+, Madhavan P, Executive Vice President- Sales and Marketing, TVS Srichakra, says with every misery comes an opportunity and now organisations are preparing to restart in a different way. The rapid acceleration of the digital economy is being witnessed now and digital has become a new way of life. E-commerce is an opportunity at this time and it is going to be an era of smart marketing. Watch the full video for more insights.

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