This article published in The Hindu, TyreDekho.com, Sify.com and Bhaskarlive.in

TVS Srichakra Ltd., one of India’s leading manufacturers of 2 & 3 wheeler and off-highway tyres announced on Friday that it will power the MMSC Motorcycle Endurance Race 2021.

All the bikes in the racing event will be shod with TVS Eurogrip tyres. The racing event will be held at the iconic MMRT circuit for over two hours on Sunday, March 28. Some of the country’s top riders are among the record 48 team entries for this year’s prestigious event.

MMSC Motorcycle Endurance Race 2021 powered by TVS Eurogrip
The two-hour Endurance race which will have a Le Mans (running) start, a unique feature of this format, will be contested in three categories – Pro-stock 301-400cc, Stock 165cc (restricted to under-25 riders) and Girls (TVS Apache RTR 200). Each team will have two riders, said the tyre maker in a release.The Pro-Stock category, will be headlined by the team of veteran international riders, Rajini Krishan and Sarath Kumar who will be up against skilled pairings like Karthik Mateti-Yashas RL and Abhimanyu Gautam-Anand R.

The 2020 National champion in the Novice class, Mohan Babu along with Uday Prakash, will be the pair to watch in the Stock 165cc category while the talented Lani Zena Fernandez, runner-up in the 2020 National championship, and her team-mate Arpitha Bhat are expected to dominate the Girls category

Commenting on the association, Mr. P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited, said, “We are proud to partner with MMSC Motorcycle Endurance Race, and equip the bikes with our tyres. The Endurance Race will be the perfect opportunity for both aspiring and seasoned bikers. Given the challenging nature of the circuit, it will be a unique platform to showcase our products and demonstrate performance.”

“TVS EUROGRIP tyres are built for high performance biking and are an ideal fit for this championship. By associating with Indian Motorsports, we reaffirm our promise of offering world-class products with cutting-edge technology for today’s new-age bikers.”

MMSC Vice-President Vicky Chandhok said, “We are absolutely delighted that TVS Eurogrip have made an entry into racing, and the MMSC is truly grateful for their involvement. We are also overwhelmed by the response from the riders despite the challenging conditions dictated by the pandemic. Back in 2019, we had received 32 entries, but this time, the number has exceeded our expectations.”

He further added, in our constant endeavor to provide a platform for young riders to exhibit their racing skills, one of the three categories, the Stock 165cc, is restricted to those below 25 years of age while we also have an exclusive class for girls. We at the MMSC always put premium on safety and in view of the current situation, there will be strict Covid-19 protocols in place.”